GooglePlus to open up for everyone on Monday?

To summarize the start of Google+, Google’s respond to 750 million user social network Facebook, in one word: “amazing”.

Amazing – the time until the launch with as many speculations as speculators.

Amazing – Google’s concept to start with an “Invitation-only” concept during the beta-phase.

Amazing – the incredibly high growth rate in terms of users  (over 20 millions) after only three weeks, despite the registration-limitation.

And finally amazing – that rumours say Google+ would already start losing users or – to be more specific – losing 5% of the total amount of visits during the last week and having a decline of the average on-page time per visit of 10% (see here).

Stats, which are somewhat disquieting, but not yet dramatic. Still, Google has to quickly discover, that social networks live from their openness. Obviously, this is the only way to gather a lot of people in the network, what eventually is the vital key prerequisite for all of us to use a social network. The old rule – the larger the network, the larger its benefits and possible synergies become – still holds true, also and yet especially for “Mr Internet” Google. Therefore they announced to open up the registration process to everyone by next Monday, August 1. This seems like the perfect timing of Google for this next step. They should have had enough time to learn about their new product, to improve some features and to be ready and prepared (e.g. concerning server capacity) to really launch GooglePlus on Monday without the beta-status for the entire world.

For us users, that only can be good. With more users, an easier registration-process and Google’s huge know-how to implement such ingenious features like Circles, Hangouts or Sparks, GooglePlus might be the web-combination and full-service solution of this decade – if not more.


Facebook vs. Google+ – a status update for the battle

713,6 mn (unique!)visitors Facebook had only in May! Figures like this one seem to raise Facebook in an inviolable position in the social media business. However, in the fight for “us” – the users – Google’s Google+ rapidly gains speed in terms of growth (cf. graphic on this page). While Facebook needed some 850 days to reach the border of 10 mn users, Google+ gained the same amount in only 16(!!!) days after its launch on July, 1. Also compared to Twitter (780 days) this seems to be a “never-seen-and-never-will-be-seen-again” growth even in the generally fast expanding world of the internet.

Of course, there always have been seen some fast emerging stars in the Sillicon Valleys of this world that eventually began to fall as quickly as they were rising. However, the minimum 20 mn users Google+ at the moment has, are quite a good start. And with all the Google know-how in the background and the advantages in terms of customer satisfaction (cf. Post “Google Plus significantly leads Facebook in terms of customer satisfaction“), Google+ seems ready for what will probably become THE social media battle of our time.

Find more information on the battle Facebook vs. Google+ graphically illustrated on this page.

Google Plus significantly leads Facebook in terms of customer satisfaction

The American Customer Satisfaction Index lately reported, that only 66 of 100 people are satisfied with Facebook – only airlines, cable providers and some energy suppliers had lower values. Google (in general) however ever since had very high ratings in terms of customer satisfaction. For a search engine this obviously seems vital.

As for the situation now, with two internet giants fighting for market shares, the ACSI-Study predicts that “finally the one with the higher customer satisfaction will win”. Prediction are always something carefully to use, but for the ACSI-Study, it mostly prognosticated future consumer behaviour right.

We’ll see if this also holds true for the fight for users of these two Big Players.

Google+ to start business version

Today, Google announced to have set their internal deadline for the launch of the business version of their new social network Google+ for this Friday (July 22).

Within this new platform, companies will be able to present themselves with a special Google-Business-Profile. Like with the “normal” version, Google at first will start to open the business profiles only to some companies that become test users. Google itself selected the few firms that will join the Google+ project for businesses from the start. For all other companies Google strongly recommends to not create business profiles within the “normal” version of Google+. As with celebrity fake accounts, Google unmistakably announced to delete all these profiles to prevent misusage. Still companies like Ford Motors or the Sesame Street are already frequenting Google+ with personal/private profiles, officially declaring to experiment around with the new social site.

In the meantime, the exact functions of Google+ Business are not yet clear. However, if one imagines the potential opportunities such as an easy communication directly with target groups (after having seperated different customer groups in different circles), the enormous possibilities become clear. In contrast to Facebook, in Google+ marketing activities can be much better managed as relevant customer groups can be identified more easily and therefore can be attracted more efficiently via posts in the respective circles.

For all companies having not been selected for the first public test phase – just stay relaxed. As Google is improving its products continously, the official launch of the self-registration function will be opened up completely during the next couple of weeks, for sure.

Google+ on your iPhone

After launching an Android App right with the start of Google+, Google-manager Vic Gundotra today announced that iPhone-users have from today also the chance to download an app for their mobile device and to share their news within their circle also when they are “on the road”.

The app supports the Circle-functions as well as the the group chat function “Huddle”.

Unfortunately, the app is not yet available for the iPad, but naturally with growing importance of Google+, there will be a solution for Apple’s tablet device, too.

Of course, the app can be downloaded for free in the iTunes-Store.

Robert Scoble, named as one of the 5 most important and influential Twitter users, today shared its first impressions of the app (of course) via Google+. His first conclusion however was, that there are still some errors/bugs in the app, making the usage a bit stressful. In contrast, other “test-users” reported that the app worked perfectly well on their iPhone.

So to summarize, it is definitely good news to also have an iPhone-app for Google+. There might be some weaknesses at the moment, but parallely to Google+ itself, Google for sure will learn and improve these products continously and quickly.

Google+ and strong KPIs let “explode” share prize

After months of critics about Google’s alleged inability to grow, yesterday the KPIs for the second quarter were announced. The news are: Google definitely does not have lost its ability to grow! On the contrary: With more than 35% growth in sales and a profit of 2,51 billion dollars, Google once again seems like THE star company of the internet – despite Facebook, despite LinkedIn in all the other Web 2.0 company crashing the stock exchanges with their latest or planned IPOs.

One of the factor’s for the strong result and the exploding share prize yesterday, surely also was Google+. Google’s new social network, the youngest but surely most serious Facebook competitor also yesterday reported to have reached the border of 10 million users – within 2 weeks and still with limited possibility to register on one’s own (actually only after invitations).

Consequently, the share prize went up for almost 13% yesterday, leaving many investors with a smile on their face for this weekend.

Google+ surely will follow his path to broader success. For now, it is acutally not even in Beta phase, making the great interest in it even more impressive. By the end of the month, Google still plans to open Google+ registration for everyone also without an invitation. The will be curious to learn what huge impact that may have one the millions of internet users worldwide.

The +1-Button and its impact on search engine rankings

Facebook’s “Like”-Button today seems to be one of the most wide spread terms of the social media branch and probably the internet in general. With Google+, Google now launched something like the equivalent, the Google “+1”-Button.

More and more pages start to implement the button into their homepage. However, what is the intention and is really useful and necessary?

Google explains the impact of the “+1”-Button on the search ranking results follows:

Similarly to the Like-Button, +1 has a impact, if some of your friends “+1ed” a specific page Concretely, this means, that if you search for specific keywords, the homepage that is “+1ed” by your friend will be higher ranked than without the +1. Of course, you therefore have to be logged in in your Gmail-account and be connected with the profile of the friend that “+1ed”.

To sum up, this means that the +1 Button will become significantly important with a growing Google+ network. The more people you have in your circles, the stronger the impact of the +1s of others will be for the Google ranking. For this reason, once again Google was able to launch a very wise combination of products and tools, as Google+ triggers the use of the +1 Buttons and the other way round, too.

Marketers, PR-Experts and SEO-specialist should therefore quickly add the +1 Button to their homepage to be an early adopter and grow in a new niche, which did not exist until now. Especially with many customers having a Gmail-account and regularly searching while being logged in, the +1 Button can bring several quick wins in the ranking of your homepage. So don’t be cautious, believe in Google’s new social media approach and quickly build up a broad network of people in Google+. It will be your homepage and therefore your company to profit.

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