To summarize the start of Google+, Google’s respond to 750 million user social network Facebook, in one word: “amazing”.
Amazing – the time until the launch with as many speculations as speculators.
Amazing – Google’s concept to start with an “Invitation-only” concept during the beta-phase.
And finally amazing – that rumours say Google+ would already start losing users or – to be more specific – losing 5% of the total amount of visits during the last week and having a decline of the average on-page time per visit of 10% (see here).
Stats, which are somewhat disquieting, but not yet dramatic. Still, Google has to quickly discover, that social networks live from their openness. Obviously, this is the only way to gather a lot of people in the network, what eventually is the vital key prerequisite for all of us to use a social network. The old rule – the larger the network, the larger its benefits and possible synergies become – still holds true, also and yet especially for “Mr Internet” Google. Therefore they announced to open up the registration process to everyone by next Monday, August 1. This seems like the perfect timing of Google for this next step. They should have had enough time to learn about their new product, to improve some features and to be ready and prepared (e.g. concerning server capacity) to really launch GooglePlus on Monday without the beta-status for the entire world.
For us users, that only can be good. With more users, an easier registration-process and Google’s huge know-how to implement such ingenious features like Circles, Hangouts or Sparks, GooglePlus might be the web-combination and full-service solution of this decade – if not more.
713,6 mn (unique!)visitors Facebook had only in May! Figures like this one seem to raise Facebook in an inviolable position in the social media business. However, in the fight for “us” – the users – Google’s Google+ rapidly gains speed in terms of growth (cf. graphic on this page). While Facebook needed some 850 days to reach the border of 10 mn users, Google+ gained the same amount in only 16(!!!) days after its launch on July, 1. Also compared to Twitter (780 days) this seems to be a “never-seen-and-never-will-be-seen-again” growth even in the generally fast expanding world of the internet.
Of course, there always have been seen some fast emerging stars in the Sillicon Valleys of this world that eventually began to fall as quickly as they were rising. However, the minimum 20 mn users Google+ at the moment has, are quite a good start. And with all the Google know-how in the background and the advantages in terms of customer satisfaction (cf. Post “Google Plus significantly leads Facebook in terms of customer satisfaction“), Google+ seems ready for what will probably become THE social media battle of our time.
Find more information on the battle Facebook vs. Google+ graphically illustrated on this page.
The American Customer Satisfaction Index lately reported, that only 66 of 100 people are satisfied with Facebook – only airlines, cable providers and some energy suppliers had lower values. Google (in general) however ever since had very high ratings in terms of customer satisfaction. For a search engine this obviously seems vital.
As for the situation now, with two internet giants fighting for market shares, the ACSI-Study predicts that “finally the one with the higher customer satisfaction will win”. Prediction are always something carefully to use, but for the ACSI-Study, it mostly prognosticated future consumer behaviour right.
We’ll see if this also holds true for the fight for users of these two Big Players.
Today, Google announced to have set their internal deadline for the launch of the business version of their new social network Google+ for this Friday (July 22).
Within this new platform, companies will be able to present themselves with a special Google-Business-Profile. Like with the “normal” version, Google at first will start to open the business profiles only to some companies that become test users. Google itself selected the few firms that will join the Google+ project for businesses from the start. For all other companies Google strongly recommends to not create business profiles within the “normal” version of Google+. As with celebrity fake accounts, Google unmistakably announced to delete all these profiles to prevent misusage. Still companies like Ford Motors or the Sesame Street are already frequenting Google+ with personal/private profiles, officially declaring to experiment around with the new social site.
In the meantime, the exact functions of Google+ Business are not yet clear. However, if one imagines the potential opportunities such as an easy communication directly with target groups (after having seperated different customer groups in different circles), the enormous possibilities become clear. In contrast to Facebook, in Google+ marketing activities can be much better managed as relevant customer groups can be identified more easily and therefore can be attracted more efficiently via posts in the respective circles.
For all companies having not been selected for the first public test phase – just stay relaxed. As Google is improving its products continously, the official launch of the self-registration function will be opened up completely during the next couple of weeks, for sure.