713,6 mn (unique!)visitors Facebook had only in May! Figures like this one seem to raise Facebook in an inviolable position in the social media business. However, in the fight for “us” – the users – Google’s Google+ rapidly gains speed in terms of growth (cf. graphic on this page). While Facebook needed some 850 days to reach the border of 10 mn users, Google+ gained the same amount in only 16(!!!) days after its launch on July, 1. Also compared to Twitter (780 days) this seems to be a “never-seen-and-never-will-be-seen-again” growth even in the generally fast expanding world of the internet.
Of course, there always have been seen some fast emerging stars in the Sillicon Valleys of this world that eventually began to fall as quickly as they were rising. However, the minimum 20 mn users Google+ at the moment has, are quite a good start. And with all the Google know-how in the background and the advantages in terms of customer satisfaction (cf. Post “Google Plus significantly leads Facebook in terms of customer satisfaction“), Google+ seems ready for what will probably become THE social media battle of our time.
Find more information on the battle Facebook vs. Google+ graphically illustrated on this page.
The American Customer Satisfaction Index lately reported, that only 66 of 100 people are satisfied with Facebook – only airlines, cable providers and some energy suppliers had lower values. Google (in general) however ever since had very high ratings in terms of customer satisfaction. For a search engine this obviously seems vital.
As for the situation now, with two internet giants fighting for market shares, the ACSI-Study predicts that “finally the one with the higher customer satisfaction will win”. Prediction are always something carefully to use, but for the ACSI-Study, it mostly prognosticated future consumer behaviour right.
We’ll see if this also holds true for the fight for users of these two Big Players.
Today, Google announced to have set their internal deadline for the launch of the business version of their new social network Google+ for this Friday (July 22).
Within this new platform, companies will be able to present themselves with a special Google-Business-Profile. Like with the “normal” version, Google at first will start to open the business profiles only to some companies that become test users. Google itself selected the few firms that will join the Google+ project for businesses from the start. For all other companies Google strongly recommends to not create business profiles within the “normal” version of Google+. As with celebrity fake accounts, Google unmistakably announced to delete all these profiles to prevent misusage. Still companies like Ford Motors or the Sesame Street are already frequenting Google+ with personal/private profiles, officially declaring to experiment around with the new social site.
In the meantime, the exact functions of Google+ Business are not yet clear. However, if one imagines the potential opportunities such as an easy communication directly with target groups (after having seperated different customer groups in different circles), the enormous possibilities become clear. In contrast to Facebook, in Google+ marketing activities can be much better managed as relevant customer groups can be identified more easily and therefore can be attracted more efficiently via posts in the respective circles.
For all companies having not been selected for the first public test phase – just stay relaxed. As Google is improving its products continously, the official launch of the self-registration function will be opened up completely during the next couple of weeks, for sure.
After launching an Android App right with the start of Google+, Google-manager Vic Gundotra today announced that iPhone-users have from today also the chance to download an app for their mobile device and to share their news within their circle also when they are “on the road”.
The app supports the Circle-functions as well as the the group chat function “Huddle”.
Unfortunately, the app is not yet available for the iPad, but naturally with growing importance of Google+, there will be a solution for Apple’s tablet device, too.
Of course, the app can be downloaded for free in the iTunes-Store.
Robert Scoble, named as one of the 5 most important and influential Twitter users, today shared its first impressions of the app (of course) via Google+. His first conclusion however was, that there are still some errors/bugs in the app, making the usage a bit stressful. In contrast, other “test-users” reported that the app worked perfectly well on their iPhone.
So to summarize, it is definitely good news to also have an iPhone-app for Google+. There might be some weaknesses at the moment, but parallely to Google+ itself, Google for sure will learn and improve these products continously and quickly.
After months of critics about Google’s alleged inability to grow, yesterday the KPIs for the second quarter were announced. The news are: Google definitely does not have lost its ability to grow! On the contrary: With more than 35% growth in sales and a profit of 2,51 billion dollars, Google once again seems like THE star company of the internet – despite Facebook, despite LinkedIn in all the other Web 2.0 company crashing the stock exchanges with their latest or planned IPOs.
One of the factor’s for the strong result and the exploding share prize yesterday, surely also was Google+. Google’s new social network, the youngest but surely most serious Facebook competitor also yesterday reported to have reached the border of 10 million users – within 2 weeks and still with limited possibility to register on one’s own (actually only after invitations).
Consequently, the share prize went up for almost 13% yesterday, leaving many investors with a smile on their face for this weekend.
Google+ surely will follow his path to broader success. For now, it is acutally not even in Beta phase, making the great interest in it even more impressive. By the end of the month, Google still plans to open Google+ registration for everyone also without an invitation. The will be curious to learn what huge impact that may have one the millions of internet users worldwide.