The +1-Button and its impact on search engine rankings

Facebook’s “Like”-Button today seems to be one of the most wide spread terms of the social media branch and probably the internet in general. With Google+, Google now launched something like the equivalent, the Google “+1”-Button.

More and more pages start to implement the button into their homepage. However, what is the intention and is really useful and necessary?

Google explains the impact of the “+1”-Button on the search ranking results follows:

Similarly to the Like-Button, +1 has a impact, if some of your friends “+1ed” a specific page Concretely, this means, that if you search for specific keywords, the homepage that is “+1ed” by your friend will be higher ranked than without the +1. Of course, you therefore have to be logged in in your Gmail-account and be connected with the profile of the friend that “+1ed”.

To sum up, this means that the +1 Button will become significantly important with a growing Google+ network. The more people you have in your circles, the stronger the impact of the +1s of others will be for the Google ranking. For this reason, once again Google was able to launch a very wise combination of products and tools, as Google+ triggers the use of the +1 Buttons and the other way round, too.

Marketers, PR-Experts and SEO-specialist should therefore quickly add the +1 Button to their homepage to be an early adopter and grow in a new niche, which did not exist until now. Especially with many customers having a Gmail-account and regularly searching while being logged in, the +1 Button can bring several quick wins in the ranking of your homepage. So don’t be cautious, believe in Google’s new social media approach and quickly build up a broad network of people in Google+. It will be your homepage and therefore your company to profit.

For more information read:


Google+ in Wikipedia

Finally, Google+ even made it to the encyclopedia (almost) everyone uses today: Wikipedia. Compared to the Facebook article, the Google+ entry still is relatively short, but since Wikipedia is open for editing to everyone, with an augmenting number of members, the article will certainly be perfected, soonly.

For us users the Google+ is certainly helpful to obtain a first general understanding of the key functions, which are presented in the article as typical for Wikipedia. Additionally the article contains several information on Google+’s impact on ‘the Google-World’ as well as its political effects (e.g. blocking in China). Finally, the entry draws various comparisons to ‘Big Facebook’, as it shall be Google+ to seriously challenge the world’s biggest social network so far. Therefore several interesting references and links to Web- and especially Soc. Network and Facebook-Statistics are ammended to the article.

So, if you’d like to get a first overview on Google+, just follow the link below and read what world’s new memory says:

Top-Twitterer Robert Scoble to share his tips for Google+

Robert Scoble was named as one of the 5 most influential Twitterers worldwide by the FT. Of course, he was also one of the first to test the new Google+.

After alsmost two weeks of intense using (more than 30.000!!! Followers already!), he really is enthiusiastic about the innovative functions.

However, since not erveryone of us can belong to the Top-Twitterers, Facebook-Stars or Google+ Champions, Robert Scoble shares his first tips for Google+ beginners with us, making the start easy for all of us.

Follow his (various) profiles (links below) and learn from one of the best:!/scobleizer

First tips and tricks for Google+

Everybody knows the functions of Facebook, but still, when facebook was new, it also was difficult to use at the beginning. With Google+ it is not much different. Although handling is relatively intuitive, there are some features one has to get used to at the start. Circles, Sparks and Hangouts – nice functions, but how to use them appropriately?

Here is a link to a website where 10 tips and tricks are presented that facilitate the start with great Google+.

Have fun trying them!